Commentary re: Snack Vendor -- or Undercover Job Recruiter?

I read the article Snack Vendor -- or Undercover Job Recruiter? the other day in the WSJ and I have to tell you I am not so sure I would want to retain a firm that would use such non traditional methods to recruit candidates on my companies behalf. Paying janitors for a phone number and going undercover as a snack vendor is not my idea of a search firm best representing its clients brand and image. Having said that, I do believe recruiters have to be creative in sourcing candidates and always looking for new and innovative ideas. Just remember, search firms work for the company, not the candidate. We hire you find the best individuals in the market (that are recuitable) who not only have the skill set we desire, but have the competencies and values that would make them a fit in the organization. Ask yourself before entering into the "gray area" when sourcing, is the method chosen to source and develop the short list, in the best interest of my client.